Roblox expands creator platform with standalone apps, AI tools and payments

Roblox becomes the middleware

The technical implication is that Roblox is positioning itself less as a closed destination and more as middleware for user-generated games. A creator could build with Roblox tools, publish through Roblox services, reach players through the Roblox app, launch sessions through a browser and eventually package an experience as its own app on major platforms.⁷

That model resembles a vertically integrated development stack: engine-like creation tools, hosting and multiplayer services, social graph, discovery, payments and now additional off-platform distribution surfaces. For creators with successful Roblox experiences, standalone apps could make their titles easier to brand, market and retain as individual products rather than entries inside a vast catalog.³

The approach could also change how user acquisition works on Roblox. Historically, a player needed to install or open Roblox, search or follow recommendations, and then select an experience. Browser play and standalone apps move the entry point closer to the game itself, making external promotion more useful for creators who already rely on YouTube, TikTok-style clips, Discord communities, search traffic and direct links to drive attention.³

AI tools target faster production

Roblox is also expanding creation tools meant to lower production barriers. Reuters reported that the company is broadening its AI toolset with Build, Scene Generator and new non-player-character features.⁷

Build, introduced in July, lets users create, test and publish a playable game from a text prompt inside the Roblox app. Roblox said users have published about 9,000 games with Build, and 71% of creators who made a game with the tool had not previously used Roblox Studio.⁷

Those figures suggest Roblox is using generative tools not only to speed up experienced developers but also to onboard new creators who may find traditional studio workflows too complex.

Scene Generator, expected later in 2026, will let creators use a text prompt and reference image to create a functional game layout. Planned AI non-player characters will be able to playtest games.⁷ If these tools mature, Roblox could reduce the early prototyping burden for small teams by automating parts of level blocking, iteration and quality checks.

That matters for the platform strategy. Standalone distribution is more valuable if more creators can produce polished, marketable experiences. Conversely, AI-assisted creation may flood the catalog with more experiments unless Roblox’s discovery, moderation and quality systems improve alongside access.³

Payments become part of the platform layer

Roblox is also adding financial infrastructure for creators. The company announced Roblox Wallet, designed to let eligible creators automatically receive real-world revenue generated by their games every business day and transfer funds to a bank account.¹

Until now, paid creators had to manually request conversion of Robux, Roblox’s virtual currency, into dollars after reaching a threshold and then wait through a longer payment delay.¹ Roblox Wallet is scheduled to become available in December 2026 for adult creators in the United States, with an international rollout planned in 2027.¹

The wallet will be managed by payments company Airwallex, and Roblox said it is a financial account rather than a bank account.¹ Roblox also plans an associated payment card in 2027. Coverage of the announcements described a Roblox Card tied to wallet balances and intended to let creators spend available funds directly.¹³

The payments move brings monetization closer to the rest of the development workflow. For semi-professional creators, faster payouts and card access could make Roblox feel more like a commercial platform for small studios than a hobbyist marketplace. Roblox said it has paid more than $5 billion to creators since 2013, including $1.7 billion in the past 12 months; the median earnings of about 42,000 paid creators are roughly $1,500 a year.¹

Governance questions follow Roblox outside the app

The expansion also raises platform-governance questions. Roblox remains popular with children, and AFP reported that about one-third of its users are under 13.¹ The company has faced regulator and lawmaker scrutiny over child safety, including U.S. state actions and European Commission oversight under stricter digital services rules.¹

Moving experiences into browsers and standalone apps could make safety systems more technically complex. Age controls, restricted accounts, messaging limits, moderation signals and parental-consent flows may need to work consistently across the Roblox app, web sessions and platform-store-distributed apps. AFP reported that Roblox had not specified how restricted-function accounts for users ages 5 to 15 or its age-verification system would apply outside the app.¹

For developers, the opportunity is broader reach and a more complete commercial toolchain. For Roblox, the challenge is making that expansion work as infrastructure without weakening the trust, safety and compliance systems that become more important when a platform’s games travel beyond its front door.